OUR DIGITAL TOOLS
Please select the Tier 1 Digital Tool to be included in your Marketing Plan at no charge. This may be replaced in your Marketing Plan and upgraded to a Tier 2 Digital Tool for an additional $100/month. Additional Tier 1 Digital Tools can be added to any plan for $100/month and Tier 2 Digital Tools for $200/month.
Tier 1 Digital Tools
Organic SEO– Move up in search engine results! We will optimize your website on-page for your main keywords in all the areas where search engines crawl and perform regular submission to 25+ search engines and directories. You will receive an initial report within 30 days that includes your current website rankings, SEO analysis of your website, and competitive ranking analysis with your top 3 competitors. You will also receive monthly ranking reports after the first 90 days showing your current rankings on the major search engines. We provide ongoing monitoring of ranking trends and provide advice/analysis to help you supplement our SEO program. This tool requires back-end access to your website.
Social Media Marketing– Fresh content is the key to social media success. This tool includes real time updating of your Facebook and Google+ business page 8 times per month with varied content including articles, industry facts, website links, etc. Also includes initial Facebook and/or Google+ page set up with graphics, if needed, or an update to your current page designs. In addition, you receive (1) 24-hour Facebook Boost per month to build your fan base. This element requires admin and management rights to your social media profiles.
Mobile Website– Google made mobile-friendliness a factor in search engine rankings in April 2015. If your website is not responsive for mobile devices, and you do not wish to rebuild your website at this time, a mobile website is the solution. We will build a 5-9 page site to match your current website with mobile-friendly features, such as one-touch dial. An HTML 5 mobile website code is provided to embed into your full website for redirect and dashboard login is provided for ability to make changes to site. Hosting is included for first year, then $120/year or $12/month.
Online Video– Watching video is our #1 online activity. This tool will give you a professional video for your business using graphics, text, and music. Use it on your website, social media, or in email marketing as an interactive positioning tool. You provide the copy points, photos or footage, and logo for your business and we will create a visual representation of your business. Stock images and video clips can also be provided. Your radio commercial or jingle may be incorporated for audio. Custom audio production (scriptwriting and narration voiceover) is not included, but may added for a $200 fee.
Tier 2 Digital Tools
Responsive Website– As the main communication hub of your business, it is very important to have a visually appealing website that is responsive to all mobile, tablet, and desktop devices. We will create a professional 5-9 page website for your business. You provide content and choose your page tabs from a variety of functional offerings, layouts, and color schemes in our design gallery. If you need more than the primary website package offers, we can customize a proposal based on your needs. Hosting, including server security and content management platform updates, is provided for first year, then $200/year or $20/month. You will receive back-end administrative access and training on how to make content changes to your website.
Mobile App– A mobile app can increase customer loyalty and sales. Your mobile app will be created and designed for your business with interactive, native phone features. Some features include events calendar, photo upload, photo gallery, loyalty rewards, mobile coupons, GPS, one-touch dialing, contact forms, social sharing, etc. Hosting is included for first year, then $360/year or $35/month. Tool includes design of mobile app, submission to App Store and Google Play, and dashboard access and training for making real-time updates to your app content. Note: Digital, Interactive, and Advertising firms are prohibited from mobile app design, and all apps are subject to App Store approval. Platform updates are $100 each if require resubmission to App Store or Google Play.
Online Directory and Reputation Management– Online reviews can win or lose customers. You will receive an email alert each time your business receives an online review on Yelp, Facebook, Google+, Foursquare, Citysearch and other monitored sites. This tool also provides a dashboard to manage your business listings in 50+ directories and search engines, including Yahoo, Bing, Manta, MapQuest, YP.com and more. You can make changes and corrections to your listings in real time across all publishers in the network. Also includes Enhanced Content features to add photos, videos, business descriptions, and more than a dozen other fields alongside your basic listing, as well as an updateable 50-character Featured Message to highlight special offers or events.